Sara joined RAKBANK as the Chief Innovation Officer to lead the Bank's approach to product and service design, ensuring that solutions are customer-centric and leveraging new business models and technologies. This includes developing new capabilities within RAKBANK, establishing partnerships with FinTechs, and working with the broader UAE eco-system to support the FinTech agenda in the region.
Prior to joining RAKBANK, Sara spent three years developing challenger banks in the UK and Middle East, taking new banks from paper concept to operational businesses. Sara lead the development of banking operations and controls, delivered the underlying technology, developed regulatory license applications, and supported in fundraising and investor relations.
Sara has over 15 years of retail banking experience both as a strategy consultant and operational leader. She has worked for large multi-national banks helping to solve some of their most complex challenges and deliver lasting transformation.