I Have diverse work experience in marketing, corporate communications, public relations, journalism and advertising, gained through over 20 years of operating in the Middle East region. Most recently, I worked for CPI Media Group in the capacity of Director for SME Advisor Magazine.
Before Joining CPI, I had a 9 months assignment to handle PR and media relations consulting mainly in Saudi Arabia and UAE for major regional companies namely in real estate, hospitality, FMCG, as well as Assisting a semi-government Qatari foundation in building the media &PR dept. including recruiting and training a team of 12 people in specialized in media relations, crisis management, events, brand equity and guidelines, social media and internal communication, community and Stakeholders relations.
Prior to this, I served as Marketing and Communication lead for Accenture Middle East in Abu Dhabi office with a one year contract to help the company building its Marketing and PR practice in the region.
My career in the GCC carried me to Oman where I joined Haya Water, a USD 6 billion infrastructure project for Muscat. As a Marcom Consultant, I helped the organization in establishing the communication department via hiring Omani nationals as well as train them to handle the department in 2 years.
My vita also includes immense financial PR experience when I served as VP Marketing and Communication for Rasmala Investment, one if the leading Middle Eastern Investment Banking firms. I also conducted major media relations campaigns for the Netherland Foreign Investments Agency, Super Fund, Bashayer Investment, Dubai Investment and Meethaq Islamic Insurance.
My on-ground experience in Saudi Arabia includes the post of Communication Manager for Red Bull Energy drink and Account Director for Ailamia Burson Marsteller.
My roots in Journalism are well-entrenched. I started my career as a freelance journalist in 1987 during the Lebanese war including a full time job as an editing journalist in 1990 at a leading Kuwaiti newspaper.
Born and raised in Lebanon, I moved to the GCC in 1998. I speak Arabic, English and French, and hold a Bachelor’s degree in Communication Arts from the Lebanese University.