Bassem Al Zein has a diverse knowledge in Marketing, Corporate Communications, PR, Journalism, and Advertising. Over 20 years of experience in the Middle East, Bassem had worked for major regional companies specifically in Real Estate, Hospitality, FMCG, as well as assisting a semi-government Qatari foundation. He is also specialized in Media Relations, Crisis Management, Events, Brand Equity, Social Media and Internal Communication. As a Marcom Consultant, he helped many organizations to set up the Communication Department by allocating local people. He used to train them to handle the department in crisis situations. He had started his career as a Freelance Journalist in 1987 and soon became an Editing Journalist in a leading Kuwaiti newspaper. Born and raised in Lebanon, he moved to the GCC in 1998. Apart from holding Bachelor degree in Communication Arts, he is an expert in Arabic, English, and French languages.